Our Vision
Our Mission
At KBC, innovation and nature work hand in hand to shape the future of kiwifruit. As a global leader in kiwifruit breeding, we are committed to developing premium varieties that deliver outstanding taste, resilience, and performance.
Our approach blends cutting-edge science with a deep respect for the environment, driving sustainable growth and adaptability across the industry. Through close collaboration with growers, researchers, and industry partners, we’re not only advancing kiwifruit breeding—we’re building a legacy of innovation.
Together, we’re redefining what’s possible in the orchard and beyond.
Our Commitment to “For Good”
At KBC, sustainability is more than a goal — it’s a guiding principle. As part of our ongoing commitment to a resilient and thriving future, a dedicated team has defined what “For Good” means within the KBC vision.
This work identifies where we can make the greatest positive impact — for our environment, our communities, and our people.
Breeding for the Future
Feedback from our stakeholders made it clear: the most meaningful contribution we can make is through our breeding programme. This initiative is central to ensuring long-term resilience and economic success in our sector.
“Breeding for the Future” is about supporting a future-fit industry — one that thrives across the entire growing system, from rootstocks and male selections to innovative growing approaches.
Everyday Integrity
Our second priority focuses inward. “Everyday Integrity” is about ensuring our operations do no harm — and go further to enhance outcomes related to land use, waste reduction, air quality, and overall well-being.
We’re continuously evolving our practices to ensure KBC remains a force for good. Our commitment to sustainability is embedded in everything we do — driving positive change for the environment, our communities, and the people we serve.